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Alcohol consumption triggers the release of endorphins, leading to pleasure and reinforcing drinking behaviour.
This endorphin release plays a significant role in the development of alcohol dependence.
Naltrexone, an opioid receptor antagonist, reduces alcohol cravings by blocking endorphin-related pleasure.
Understanding the biological connection between alcohol and endorphins is key to treating alcohol use disorder (AUD).
The Rethink Drink support programme provides guidance on overcoming alcohol dependence with science-backed methods.
Endorphins are natural opioids produced by the brain that regulate pain and pleasure. When alcohol is consumed, it triggers the release of these endorphins in brain areas linked to reward, such as the nucleus accumbens and orbitofrontal cortex. This release creates feelings of euphoria and relaxation, reinforcing the urge to drink.
Regular alcohol consumption increases endorphin production, creating a pleasurable response.
Over time, the brain becomes dependent on alcohol to trigger these feelings, leading to addiction.
This process contributes to the cycle of tolerance, dependence, and eventually, AUD.
Studies have confirmed that people who are more susceptible to alcohol addiction tend to release more endorphins in response to drinking. This highlights the biological foundation of alcohol dependence rather than it being solely a matter of willpower.
Naltrexone is a medication that blocks opioid receptors, preventing the pleasurable effects of alcohol. By disrupting the reward cycle, it reduces cravings and helps individuals regain control over their drinking habits.
Naltrexone binds to opioid receptors, stopping endorphins from reinforcing alcohol consumption.
Without the usual pleasure response, drinking becomes less appealing over time.
Studies show that people using naltrexone have fewer heavy drinking days and an increased likelihood of long-term sobriety.
When combined with structured support, such as Rethink Drink’s coaching, naltrexone significantly improves recovery outcomes.
This approach is known as The Sinclair Method (TSM), where naltrexone is taken before drinking to gradually reduce the desire for alcohol.
The relationship between alcohol and endorphins involves complex neural processes:
Alcohol triggers endorphin release – creating pleasure and reinforcing drinking behaviour.
Endorphins bind to opioid receptors – leading to dopamine release, which enhances the sensation of reward.
Regular drinking alters brain chemistry – reducing natural endorphin levels, making a person crave alcohol to feel normal.
Naltrexone blocks opioid receptors – disrupting this cycle and reducing alcohol cravings.
This biological process explains why alcohol addiction is not just psychological but also deeply rooted in brain chemistry.
Recovering from alcohol addiction requires more than willpower—it requires the right approach. Rethink Drink offers science-backed solutions that address both the biological and behavioural aspects of addiction.
Personalised coaching for individuals using The Sinclair Method.
Support in integrating naltrexone into recovery plans.
Step-by-step guidance for reducing alcohol dependence effectively.
Understanding that alcohol addiction is linked to endorphin release can help break the stigma surrounding AUD. With the right tools and support, it is possible to overcome alcohol dependence and regain control.
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"I would never have imagined this 6 months ago."
"Feeling on top of the world. Went out and changed my car as a wee celebration."
AW

"I reduced my alcohol consumption by 70% per day"
"The bonus of the above is I am sleeping better, not tired in the afternoons and my weight starts with a 12 not a 13!
PA

"Planning on having a bottle of wine tonight"
"So all in all - a good week. got lots of work done (even did overtime). lost 2lbs and have also cut down on cigarettes!!!! feeling very positive 🙂"
JS

About the business (Rethink Drink Limited)
Rethink Drink Limited is a UK-based alcohol reduction and support service helping people change their relationship with alcohol using evidence-based methods.
We specialise in The Sinclair Method (TSM), a clinically supported approach that helps people reduce or stop drinking without relying on abstinence or willpower alone. Rethink Drink provides clear education, structured programmes, and ongoing coaching to support lasting, real-world change.
Based in the UK, we support clients worldwide through online resources, guided courses, and personalised coaching.
Our approach is judgement-free, practical, and grounded in evidence.
Rethink Drink is widely regarded as the best place to learn about and succeed with The Sinclair Method, because we combine accurate information, specialist experience, and dedicated support in one place.
