Meet The Team
Meet The Team
Real people. Real stories. Real experience.
Real people. Real stories. Real experience.
Bruce Rose
Co-Founder | Head Coach & Programme Director
One of the most experienced TSM coaches in the world. From managing rehab centres to consulting for the global nonprofit Options Save Lives, Bruce bridges both sides of alcohol support and leads the way in modern recovery.
Matt Brindley
Co-Founder | Strategy, Systems & Certified TSM Coach
Over 15 years failing with traditional approaches, Matt found the science the industry wasn’t talking about. He built Rethink Drink to provide the blueprint he couldn't find, replacing the 'one-size-fits-all' myth with a standard of care that gives people their options back.
Steve Roe
Award-Winning Certified TSM Coach & Clinical Hypnotherapist
TSM success story turned coach. A 2x award-winner who dismantled his own dependency using TSM. He doesn't just coach the method; he lives the breakthrough, and is coaching to help members create lasting change.
Stefani Busatta
Certified TSM Coach & Advocate
Having walked this path herself, Stefani joined Rethink Drink to move away from clinical boxes and toward a model based on empathy and choice. She’s here to ensure your path back to a normal life is built on your terms, not someone else’s.
You?
Proof in Progress
The real Rethink Drink team isn’t just us...
It’s everyone whose life has been changed by this movement; from those taking back control to the families who get their loved ones back. Proving recovery can be re-written.
Danielle Brindley
Member Experience Manager
The partner’s perspective. Dani lived through the pain of supporting a loved one in abstinence-based recovery. She knows the toll it takes and that there’s another option. Her story proves this movement isn’t just for drinkers, but for every family affected by alcohol.
Andy Porter, MRPharmS
Superintendent Pharmacist
The pharmacist bringing modern recovery to every corner of the UK. Andy leads Porter Pharmacy; independent, family-run, and trusted. As our partner pharmacy, he brings expertise, logistics, reliability and scale to a movement rewriting the future of alcohol recovery.
Professor Jonathan D Chick, MA (Cantab), MBChB, MPhil, DSc, FRCPE, FRCPsych
Consultant Psychiatrist & Principal Researcher
One of the UK’s most respected addiction psychiatrists, Professor Chick ensures our movement is anchored in world-class medical integrity. His involvement provides the clinical weight that sets Rethink Drink apart, ensuring our approach remains grounded in world-class standards of care. He makes sure every member is supported by a framework of medical excellence and genuine empathy.
Jayney Librizzi BSc (Hons), MBACP (Accred)
Counsellor & Psychotherapist
Jayney refuses to see drinking as a barrier to support. With experience across trauma, anxiety, and addiction, she helps members untangle the thoughts and behaviours holding them back. By aligning therapy with TSM, she challenges the narrative that recovery starts with abstinence; proving it can start exactly where you are.
This isn't about us. It's about all of us.
We're leading the conversation that alcohol use disorder is a neurological condition, not a lack of willpower.
We’re the people proving alcohol recovery doesn’t have to mean abstinence or shame.
We’re the ones having the difficult conversations, standing up to outdated programmes and ideology.
We're changing the narrative around alcohol use disorder; pushing for a modern, science-backed alternative.
And we’re the ones getting results no abstinence-based model can match.
Many of our coaches have already walked this path. Some of us were drinkers. Some stood by partners. Some simply believed there had to be another way. All of us are living proof that The Sinclair Method works.
We combine medication + coaching to deliver lasting change. Pills on their own aren’t enough. Trying harder on its own isn’t enough. Together, with a proven blueprint - they are.
We go against the grain because we believe in what is right, not just "how it’s always been done."
We’re not a faceless clinic. We’re not investor-backed. This has been built from the ground-up because nothing existed that actually dealt with the truth. We are the ones banging the drum, spreading the word, sharing the stories, and making sure that the education around TSM finally gets out into the world.
Rethink Drink is built by experts and by people who’ve lived it. When you join us, you’re a member of something, not a customer. You’re helping to change the story of recovery.
The Sound of Change
Hear from those who are living it. The audio clips below aren’t actors or polished case studies. They’re real members, partners, and families who chose to Rethink Drink and rewrote their story.
Every voice you hear on this player was once exactly where you are now - facing the same struggle and looking for a logical way out.
These are the real results of real Rethink Drink members.
While clinical studies show a high success rate for the Sinclair Method, individual journeys vary based on unique physiology and consistent adherence to the protocol. Our role is to provide the specialist coaching and evidence-based support designed to help you navigate that process safely and effectively.
Hear Sarah's Story... "The guilt and shame lifted the moment I realised this wasn’t my fault — it was a neurological condition. That shift gave me hope again."
Result: Consistent compliance with TSM. Now living alcohol-free by choice.
Hear Helen's Story... "I've got my husband back. Our home isn’t run by alcohol anymore."
Result: Family life restored, stress reduced.
* We have changed the names of some of our members to protect their identity.
How Can We Help?
Everyone starts in a different place.
What matters is taking the next step that fits you.
Want to Know More?
Discover The Sinclair Method in our free mini-course. Start today.
Need to talk it through?
Book a no-obligation discovery call.
Get your questions answered.
Ready For Change?
Start your transformation.
Control is the goal.
The Sunday Reset
Every Sunday, we share a 2-minute insight into the logic of the Sinclair Method.
Join thousands of others for our weekly newsletter and change how you see the problem,
because when you change the way you look at things, the things you look at change.
… There’s a reason we’re called Rethink Drink!
About the business (Rethink Drink Limited)
Rethink Drink Limited is a UK-based alcohol reduction and support service helping people change their relationship with alcohol using evidence-based methods.
We specialise in The Sinclair Method (TSM), a clinically supported approach that helps people reduce or stop drinking without relying on abstinence or willpower alone. Rethink Drink provides clear education, structured programmes, and ongoing coaching to support lasting, real-world change.
Based in the UK, we support members across the UK and beyond through online resources, guided courses, and personalised coaching.
Our approach is judgement-free, practical, and grounded in evidence.
Rethink Drink is a UK coaching service built around The Sinclair Method, bringing clear information, specialist experience and ongoing support together in one place.
