Our Mission
Our Mission
Change needs more than words.
Rethink Drink.
Change needs more than words.
Rethink Drink.
When evidence evolves, what we call change must evolve too.
Real outcomes beat opinion.
True transformation beats tradition.
Recovery has been limited by old assumptions and tradition for too long.
We’re here to move it forward.
Real change doesn’t come from buzzwords.
It happens when we understand the problem properly and act on what the evidence shows.
"Alcoholism"
"Alcohol dependence"
“An alcoholic”
It’s all now recognised as 'Alcohol Use Disorder'.
Specifically, a neurological disorder.
Which means the solution must match the problem.
If it’s a neurological disorder,
it can’t be solved by effort alone.
Many people find value in traditional recovery,
but it remains a struggle for the majority.
Rethink Drink exists to change the narrative,
and expand the options available.
To prove that Alcohol Use Disorder is not a moral failing, but a neurological condition that can be treated.
And to raise the standard of what people are offered
when living with Alcohol Use Disorder.
Because when a neurological disorder is treated as a neurological condition, it works for the majority.*
That shouldn't be controversial.
And it should always be an option.
* Based on the Sinclair Method (TSM) protocol, which demonstrated a 78% success rate in helping individuals significantly reduce or eliminate alcohol consumption. Sinclair, J. D. (2001). Alcohol and Alcoholism
The Sound of Change
Real stories, in their own words. These are the voices of people who moved beyond the struggle of 'willpower' and found a different path through the science of neurological recovery.
These are the real results of real Rethink Drink members.
While clinical studies show a high success rate for the Sinclair Method, individual journeys vary based on unique physiology and consistent adherence to the protocol. Our role is to provide the specialist coaching and evidence-based support designed to help you navigate that process safely and effectively.
Hear Sarah's Story... "The guilt and shame lifted the moment I realised this wasn’t my fault — it was a neurological condition. That shift gave me hope again."
Result: Consistent compliance with TSM. Now living alcohol-free by choice.
Hear Helen's Story... "I've got my husband back. Our home isn’t run by alcohol anymore."
Result: Family life restored, stress reduced.
* We have changed the names of some of our members to protect their identity.
Those voices are what happens when we stop blaming people,
and start treating the mechanism.
If there’s an alternative approach, proven and delivering better results,
it deserves to be an option.
The old answers leave too many people behind.
There’s a huge gap between what society believes and what the science shows.
Alcohol Use Disorder isn’t a character flaw. It’s a neurological condition.
The Sinclair Method has existed for decades. The science is not new.
What’s been missing is how it’s delivered:
- Explained properly.
- Supported consistently.
- Integrated into real life.
- Elevated beyond "just a pill".
That’s what Rethink Drink is here to change.
Medication treats biology. Coaching transforms behavior. We integrate both.
A complete approach that turns evidence into outcomes,
and replaces slogans with progress that can be measured consistently.
This is the standard we believe alcohol change deserves. And we’re setting it.
What we stand for
What we stand for
Choice. No one-size-fits-all
Evidence: Medication + coaching, backed by decades of science & research.
Access. Private, discreet, world-wide.
Experience. Coaches who've lived it; clinicians who back it; unrivalled expertise.
Progress. Small wins, compounded change, lasting control.
Dignity. no labels, no lectures
How we measure success
How we measure success
Control is the Goal
Units down. Alcohol-free days up.
Sleep restored. Energy regained.
Moods steadier. Anxiety eased.
Health markers improving.
Confidence rebuilt. Self-respect returning.
Relationships mended. Families reunited.
Work focus sharpened. Careers back on track.
Goals revisited. Lives back on track.
True Freedom; not counting the clock since the last drink
What you won't get from us
What you won't get from us
"Just try harder."
A label.
"Fixing" you in an environment where you don't live.
Persisting with a method because there was no alternative.
Gatekeeping because you're still drinking.
One Size Fits All
Endless group slogans with no science.
Shame-based lectures.
False promises of a quick fix.
Investor-owned care that puts profit over people.
What you will get from us
What you will get from us
Real science, not slogans.
Fast access to private healthcare
A method that works for the majority
Support even while you're still drinking.
Unrivalled expertise
Judgment-free coaching from people who've lived it.
Progress that compounds into lasting control.
Partnership with doctors and pharmacies you can trust.
A movement built on choice, not shame.
The Gold Standard
The Gold Standard
Our method works, it's logical, evidence-led, and lived by experience.
It makes sense, and restores what's been missing; hope, relief and freedom.
The Gold Standard for The Sinclair Method:
Led by lived experience
Clinically anchored
Pharmacy partnership
Choice-first plan
Integrated support
Measured progress
Family-inclusive
Private and accessible
Change That Ripples Outwards
Change That Ripples Outwards
When one life changes, families change too
Kids get their parents back.
Spouses get the person they married back.
Brothers and sisters finally sleep at night.
Parents get their smiles back.
And when enough families change, the world itself begins to shift, from stigma and shame to compassion and understanding.
A world that desperately needs a new story about drinking: one rooted in neuroscience and a proven cure, not in shame and surrender.
The Rethink Drink Dream
We believe in a future where The Sinclair Method is common sense, not controversy.
Where alcohol use disorder is understood for what it is, and biology replaces blame.
A future where understanding displaces shame,
and asking for help feels ordinary, not like a confession.
Where a GP doesn’t default to abstinence, but offers options.
Where employers know how to support,
families know what to say,
and help is routine rather than reactive.
A future where freedom replaces pressure,
where change is guided by evidence, not ideology.
Where people aren’t forced into someone else’s definition of success, but are supported to define it for themselves.
Lives lived on their terms.
Choice without judgment.
Support without stigma.
Control is the Goal™
We do things differently, and that’s why our members' results are different.
It’s time to Rethink Drink.
How Can We Help?
Everyone starts in a different place.
What matters is taking the next step that fits you.
Want to Know More?
Discover The Sinclair Method in our free mini-course. Start today.
Need to talk it through?
Book a no-obligation discovery call.
Get your questions answered.
Ready For Change?
Start your transformation.
Control is the goal.
Follow the Journey
If you aren’t ready for a call yet, come and see what we’re up to.
We share updates, go 'Live' for Questions, share stories from the community,
and a look at what life actually looks like when alcohol is no longer in the driver's seat.
