The Day My Old Drinking Thoughts Came Back: The Real Lesson Was My Environment (Video #9)

Matt Brindley

I'm Matt Brindley, co-founder of Rethink Drink. For close to two decades I tried to get a handle on my drinking the way I was told to: rules, counselling, SMART Recovery, AA, an anti-craving medication. It kept coming back. In October 2022 I started The Sinclair Method, and alongside it I had to learn the side nobody walked me through: habits, triggers and mindset. That gap is why Rethink Drink exists. I'm a certified Sinclair Method coach, and what I write comes from the thousands of coaching conversations we've had at Rethink Drink, checked against the evidence.