The Real Goal of The Sinclair Method
March 13, 2026
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Matt Brindley
I'm Matt Brindley, co-founder of Rethink Drink. For close to two decades I tried to get a handle on my drinking the way I was told to: rules, counselling, SMART Recovery, AA, an anti-craving medication. It kept coming back. I started The Sinclair Method in October 2022, and it changed my relationship with alcohol. It was completely different from anything I'd tried before. I'm a certified Sinclair Method coach, and what I write comes from the thousands of coaching conversations we've had at Rethink Drink, checked against the evidence.
